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Health coaches and practitioners…I offer free Health Coaching Disruption Hour monthly calls where I mentor, discuss coaching theories, ethical business building, etc. We have a blast getting more masterful at coaching and recognizing our “stuff” so we don’t put it onto our client, and being in community with others who deeply care about life-changing client impact. Sign up here to join the next call on Tuesday, July 18th at 2 pm EST.

The New York Times recently ran how “People on Drugs Like Ozempic Say Their ‘Food Noise’ Has Disappeared.

What I would’ve given when I obsessed about food to read an article like this to discover this wasn’t a “me thing”; the article mentions TikTok videos explaining ‘Food Noise’ being viewed 1.8 billion times ????.

Now having worked with clients to resolve their food noise for 16 years, I know this phenomenon deeply, its layers, and how to resolve it without Ozempic-like drugs.

For starters, whatever experts pathologize regarding food and bodies, I ask “why does this make sense?”. Because once I realized my food noise made sense, versus being the problem, I could address the root-issues for food freedom.

This paradigm-shift is essential because most scientific inquiry, especially around food and bodies, is rooted in patriarchal religious beliefs that bodies and women are inferior, not wise.

For example, the Times’ article cites one research approach that associates “food noise with hedonic hunger, an intense preoccupation with eating food for the purpose of pleasure.” Convince me otherwise the sin of gluttony isn’t influencing the imagination of this study.

(H/T to Elise Loehnen for connecting the seven deadly sins to our cultural norms in her NY Times’ best selling book, On Our Best Behavior. Elise is coming to Insatiable soon!).

Continually asking, “Why does this make sense?” will upend everything you think you know about yourself, food and body included.

So why does food noise make sense?

And why does the Ozempic genre drug class eliminating Food Noise make sense?

There are two main drivers of food noise. One is physical, which I’ll discuss today. And the other is emotional, which I’ll discuss next time.

Physically-driven food noise

Nutrition is essential to keep you alive. Food noise’s evolutionary purpose made sense because it told your ancestors, “Start gathering and hunting!”. Inadequate nutrition threatens your survival so much that your body generates anxiety via blood-sugar dysregulation.
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While our present food supply is the polar opposite of the scarcity even as recently that your Grandparents’ most likely experienced, your body’s evolutionary “software” hasn’t updated to today’s food surplus.

Another physically-caused food noise driver is that calories and nutrition aren’t the same thing. Nutritious foods contain nutrition that reduce food noise. But plenty of calories don’t contain adequate nutrition at best and at worst, extract nutrition from your body (like refined sugar). This results in being overfed, undernourished, and food noise.
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You will know your body has adequate nutrition when you feel satisfied. Satiation is your body crossing off one of its survival to-dos: proper nutrition complete. Cravings and insatiable hunger are signs you aren’t eating the right nutrition for your body.

The Times’ article cites a theory that “Ozempic creates satiation in users and that could blunt food noise.” If religion didn’t influence science, this would be considered common sense, not science. The body is wise (not gluttonous), like that.

While Ozempic produces satiation through mimicking the action of the hormone GLP-1, balanced blood-sugar and a high fiber diet also produces GLP-1-esque satiation and innumerable health benefits.
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Your body is a natural pharmacy when fed well.

To me the bigger challenge of resolving food noise is trusting in satisfaction. Because religious or not, you’ve been conditioned to distrust your body and satisfaction.
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It’s why Truce with Food‘s tagline is “Trust in satisfaction, not sacrificing.” Sounds amazing and implausible, right?
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If you want a low-risk way to be able to trust in food satisfaction, my Freedom From Cravings course is for you. You’ll learn how to eat, rooted in blood-sugar control, by discovering whether Vegetarianism, Mediterranean, or a Paleo diet is best for you (noun, not verb).
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Most of my clients think they know what works for them but “what works” is rooted in restriction, deprivation, and white knuckling your cravings. Freedom From Cravings will reorient you towards eating for satisfaction and decrease your food noise by at least 50%.

I’ll be back at the end of July to uncover the emotional root-cause of food noise.

And remember to join my free community call this month to answer any of your questions related to food, body, health and evolving the patriarchy ????.

CLICK HERE TO REGISTER
Limited replay available for those who cannot make the live call.

Be Well,

P.S. I’ve been getting a lot of questions about Ozempic. I’m probably going to do a whole podcast episode on it, including the natural bodily pharmacy that Ozempic-like drugs mimic.
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Questions? Send me an email.
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And please know I’m agnostic about whether people choose to use these weight loss drugs. Obesity and weight are complex issues that have different root causes for different people.
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However, like any intervention, there are profound risks to consider. And, there’s something that drug-induced weight loss bypasses that is essential to sustainable weight loss, healing, and health that is important to understand.

Read part 2 on Emotional Food noise causes here.

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