Truce with Food

Uncover Your Hidden Story, Author Your Food Freedom

Comfort Eating Style Quiz

There’s a story beneath your struggle with food—one that’s been silently shaping your choices, beliefs, and patterns. Learn how to uncover this story, understand its profound influence, and finally author a new narrative of peace with food.

Days
Hours
Minutes

Registration Closes Jan. 20! (already 50% full)


Let me guess...

This isn’t your first self-improvement rodeo.

You believe you’ve tried everything by this point. 

And, you may even be a little bit irritated you’re even reading this page.

Maybe you’re annoyed or even angry you haven’t figured this food thing out yet. 

You’re exhausted from food being THE project in your life. 

It’s OVERWHELMING…

It’s been multiple decades, probably since at least middle or high school, that you’ve been battling food.

You danced and sweated to the oldies with Richard Simmons. You’ve done step aerobics at Bally’s, the New York Sports Club or the Y. You’ve gone spinning in neon rooms with the best of them.

You’ve done Weight Watchers, the new Weight Watchers, meal delivery services, Paleo, Vegetarian, therapy, and maybe even a sprinkle of woo like astrology or psychics. You might have dabbled in some functional medicine or precision nutrition too.

And you’ve certainly picked up some tips and tricks along the way. And yet, you’re still here, “being good” during the week only to give yourself a pass during the weekends, holidays, and/or “once I get through this stress.” Or being “good” all day until you reach that hour when your “I deserve this eating” kicks in.

And what lays heavy on your heart is that you know that all this preoccupation with food, this “food noise” is crowding out the learning and living you really want to spend your time on.

And now, all these years later, you find yourself maybe still wanting to lose weight or not slip back into old disordered eating. If you’re like a lot of my clients, you also live in the real world and have aging, and hormonal concerns from postpartum to perimenopause/menopause health concerns like anxiety, body pain, and trouble sleeping. 

So now it’s not just about your weight, but your overall health as well. 

You might feel like a failure for the toll that yo-yo dieting has taken on your body over all these years and yearn for a dramatically better relationship with food and yourself. There’s a part of you that believes that maybe, just maybe, the right meal and/or fitness plan is out there just waiting for you around the bend. You’re determined that this time will be different because you’ll be you, but version 2.0. 

You’ll somehow summon up MORE. 

More discipline. 

More willpower. 

More, more, more… 

But haven’t you been down this road before? 

And maybe, because you’ve found my work, you instinctively know it’s time to have the courage to go down a different road. The one less traveled. Because there’s a whisper of hope that perhaps, there’s more to this than you’ve been conditioned to believe.

I get you because I’ve been down these old roads myself…many times (I do have an excellent astrologer to show for all my efforts, but that wasn’t really the result I was looking for).

At some point that unsettling déjà vu feeling would come over me and I’d try to retrace my steps back home. With each “failed” attempt, the distance back to myself took a bit longer. The failure turned into deep shame.

Until eventually, I was so disconnected from my physical and emotional hungers. I felt devastatingly alone, even when I was with people who loved me. 

The truth is that it’s not your fault that you’ve ended up at this intersection in life. And I’m sure you’ve learned a lot on your travels. But before you consider setting out once again, ask: “Will I just end up back here in six months if I don’t get to the root of what’s really going on with my relationship to food?” 

Is Truce with Food For You?

Truce with Food® is an integrative method that finally reveals what’s underneath your struggle with food and guides you toward lasting change. This isn’t another program about what to eat—it’s about fundamentally transforming your relationship with food.

This gentle (yet powerful) six-month course is made specifically for those who want to address the roots of their food noise and falling off track for lasting, liberating, and sustainable results. 

This course has been tailor-made for all the healthy skeptics (and bad joiners) out here who sense something is missing that’s keeping them from resolving their food struggles, but can’t put their finger on it. 

Because you suspect that you already know enough about nutrition or meal planning. As much as you like to do your research, you have a sneaking feeling that the answers you seek are not going to be found Googling (not even on the no man’s land of the second or third page). 

That is, you don’t have a research problem. Or a one-more-diet or exercise plan problem. 

If you believe another round of Googling is the answer,* then this is likely not the course for you (but I get it, we’ve all been there). 

However, if you yearn for the courage to look inward and be supported by me and a life-changing community, then you’ve landed in the right place. 

If you’re looking for an evidence-based, 17-year client proven method, then keep on reading.

If you’re ready to figure out why your struggles with food actually make sense, so that you can move on with your life, feeling amazing and free, then keep on scrolling.

*The only exception is if Googling led you here, in which case consider this the end of your research rabbit hole.

Methodology

After Taking this Course, You Will...

  1. Discover what works for results that last as you make connections that have been elusive for years about your falling off track, including why other attempts at figuring out this “food thing” didn’t work (hint: they never touched on a critical  piece of the puzzle I’ll get to below) 
  2. Feel less shame and guilt around your food choices as you start to realize your food noise and falling off track actually makes sense.
  3. Feel increased self-trust and self-belief that you can actually change as you increasingly understand your habits from a place of “this makes sense,” instead of beating yourself up further (which leads to chuck it, f— it eating.) 
  4. Feel relief in identifying your eating triggers that actually have nothing to do with food, which means less food rules and discipline required. 
  5. Increase your food consistency as you learn how to satisfy your triggers without food.
  6. End the crash-and-burn cycle by receiving the tools for generating the courage to get your needs and wants met as you satisfy the true needs in your life and not reach for food to soothe. 
  7. Decrease stress as you feel more confident with yourself and more closely connected with others. 
  8. Experience the food freedom you’ve dreamt about as realize turning to food becomes less satisfying and what replaces it is that you want to make the healthy choice, which is the pinnacle of food freedom. Or, as one client said, “I wish I could bottle this feeling up and give it to everyone.”

How Is This Course Different?
Glad You Asked...

1. Gets to the Root Of Your Food Battle

What makes this course unique is that it targets the roots of your food battle, which is not about food. Rather, your food noise is generated when you feel separate or alone in what you’re struggling with. 

That’s because food stimulates attachment (safety) chemicals. 

Food noise connected to safety can arise during stress, after a long, exhausting day that ends with “I deserve this eating,” holidays, and even during happy times or times that are supposed to feel happy but don’t.

And yet, as the developmental psychologist Dr. Deborah McNamara says, “Food was meant to follow attachment. Not be a substitute for it.”

In other words, in these moments, those of us who are highly independent, disciplined, and hard working, will try to further go at it alone.

We”ll tell ourselves we’re fine, we don’t want to be a burden, or it’s on us to take control of the situation. Or often, we don’t even know we’re having these emotions because we’re too busy pushing through.

And yet, it’s this internal battle happening around needing support in our stress, but not knowing what those needs are and then, how to get those needs met that makes us fall off track with our food. 

Specifically, this is a battle of belonging. And you must be willing to mature and grow your sense of belonging from “What will they think of me?” to “What will I think of me?” so that food can retire from the attachment job it can soothe but not satiate.

You know enough about nutrition and, what you don’t know, you can Google. You don’t have a Google problem or a more nutrition-research problem or a one more diet plan is the answer problem.  

The reason nothing has worked before longterm is because you’ve never addressed belonging and it’s the invisible thread of feeling like we matter, and thus are allowed to need and want support in our stress.

2. Moves from Triggers to Trust by Focusing Only On Food & Body Essentials

This course takes a unique two-phase approach to healing your relationship with food. The first phase doesn’t focus on the ins-and-outs of confusing nutrition advice and protocols that you can easily research online or find in a book. Instead, it focuses on you and building your skills to identify your eating triggers, the needs they’re pointing to, and how to resource yourself to feel stronger (not more deprived) when your eating triggers are activated.

The program also creates a unique container to practice being “needy,” which is really just getting your very human needs met. Believe it or not, many group coaching programs don’t set the tone for a safe container or name what happens silently: comparing to others’ progress, feeling like you have to help others as much as they help you, not take up too much space, the list goes on…

Once we’ve established this essential emotional groundwork, we can uncover the physiological aspects of eating through experiential learning. You’ll discover how blood sugar and gut health influence your overall wellbeing in a way that makes you “want to want to” eat healthy. This education comes at the ideal time—after your perspective on food struggles has started to shift, allowing you to develop a personalized, flexible eating approach based on how different foods make you feel rather than following strict rules.

3. Life-Changing Community

I consistently hear from clients that the women who take my programs create “life-changing” community. That’s no small feat since many of us are “bad joiners.”

This approach not only dramatically decreases your food noise while increasing your consistency, it also does so in a way that leads to more food freedom. Because there’s no white knuckling that comes with most plans. Or even a rigid 5 step self-care plan that must be completed.

Rather, you’ll discover being self-aware is your self-care. This leads to “less is more.” Less to do (food rules included) and more room to be and experience.

The more you develop the courage to have your own back (i.e. belong to yourself) and invite others in on this version of yourself, the more confident, resilient and trusting you feel. Food then falls into place on its own as you’ve retired it from a job it cannot fully do well..

I Know What You May Be Thinking...

“Is Truce with Food really different?”

I understand your skepticism—especially if you’re feeling like this might be your last resort (clients often tell me this). After investing time, money, and hope in other approaches, including therapy, it’s natural to question how this could possibly be different. 

Let me be direct about what sets Truce with Food apart.

If you’ve tried everything and still feel stuck, it’s because no approaches address the missing piece: belonging. This isn’t just another feel-good concept—it’s the invisible thread running through your food struggles that most approaches, including therapy and traditional coaching, completely overlook.

While therapy helps you accept your past (crucial work), and standard programs give you food rules (which you may already know), Truce with Food® guides you toward something deeper. Drawing from developmental psychology and 17 years of client success stories, we create a safe space to understand how your past is actively shaping your present relationship with food in the form of a belonging story—and, most importantly, how to transform it by self-authoring a new story.

Think about it: You know a lot about nutrition (you might even be overwhelmed from all the conflicting science). You’re familiar with the emotional work of therapy. Yet something still feels missing. That’s because knowing about your past and knowing how it’s affecting you (and your ability to change) are two different things. This is where our approach bridges the gap. This isn’t another quick fix promising overnight transformation. Instead, it’s an evidence-based method that:

  • Shows you why previous approaches couldn’t give you lasting results (and why it wasn’t your fault)
  • Helps you understand how to feel truly safe with food, not just “in control”
  • Creates sustainable change by addressing the root cause of feeling separate and unsafe (i.e. you don’t belong)
  • Builds genuine belonging—with yourself, food, and a supportive community

I get it—after everything you’ve tried, it’s hard to believe this could be different. But that skepticism you’re feeling? It’s actually a sign you’re ready for a deeper approach that finally addresses what’s really been missing all along.

truce with food review al ernst

“Before Truce with Food, I was exhausted and fed up with physical and emotional roller coaster of binge eating. I’d seen other mindful eating specialists, nutritionists, and therapists but they each seemed to focus more on temporary fixes and solutions that didn’t resonate with me. Truce with Food reframed my thinking around food and my eating behaviors. Ali guides us through a truly enlightening self-discovery process that is based on both experience and science. This program taught me a whole new way of thinking and talking to myself. I developed self-reflection and introspection skills AND gained vital knowledge about blood sugar, metabolic processes, and gut health. Truce with Food is the gift that keeps giving.” 

—Alexandria E. (Pennsylvania) 

truce with food review breanne w

“Over the years, I’ve stabilized my weight. But, I was still obsessed with food. I could’ve never imagined the depth of emotional healing Truce with Food has offered me. I spent so much time trying to find the thing that would fix me and now I understand I don’t need to be fixed and I’m willing to work with, not against myself. I’m willing to put my true self out there and am thrilled to see the connection that happens when I do. I’m clear on what I want from my life in a way that I’ve never been before and have the tools to make that happen. Food and drink are now a source of nourishment to help me achieve my goals. I value and enjoy, rather than fear, what I put into my body. Ali’s support, encouragement and wisdom have been a true gift along my path of self-discovery and healing.”

—Breanne W. (Pennsylvania)

truce with food review krista

“Before Truce with Food, I was in a constant cycle of bingeing or eating poorly and then getting angry and spending so much energy figuring out how to “fix” myself. Thanks to the Truce with Food tools, I can’t remember the last time I binged. I feel more free in my life as the program helped me transform my perfectionist mindset. The program is challenging, yet it changed my life. It was completely worth it and I’m so thankful!”

—Krista I.  (Colorado)

6 months of Coaching Support Results

Lesson 1: Uncover Your Food Story

Your eating triggers reveal the deeper influence driving your food choices, showing you exactly why you’ve been stuck in patterns that no morning routine or meal plan could fix. This foundational insight transforms what you’ve seen as “falling off track” into valuable information, setting the stage for lasting change. Instead of fighting against yourself, you’ll begin understanding the precise reasons behind your choices, bringing a new level of awareness to each food situation.

Everyday Impact: You’ll know exactly what’s driving your food choices rather than feeling like you’re on autopilot. When challenging situations arise, you’ll understand what’s really happening – and why it makes sense-  instead of blaming yourself.

Lesson 2: Meet Your Perfectionist Protectors

Building on your story awareness, you’ll discover how your unique combination of Compete, Avoid, and Accommodate patterns drive perfectionism in an effort to keep you safe. What felt like self-sabotage transforms into compassionate self-understanding as you see how these patterns developed for good reason. This new perspective allows you to start to feel safe to let your perfectionist tendencies,  creating space for real change.

Everyday Impact: You’ll recognize when your protection patterns are activated before they take over, allowing you to respond thoughtfully instead of falling into old patterns. What used to feel like self-sabotage becomes an opportunity for deeper understanding, freedom, and a more true safety.

Lesson 3: Finding Your Voice

With your new found story protection pattern clarity, you’re ready to discover what truly matters to YOU. Free yourself from the exhausting cycle of “What will people think?” as you uncover your authentic values and learn to include yourself in them. This shift from external rules to internal wisdom transforms how you approach food choices, creating natural ease where there was once struggle.

Everyday Impact: You’ll trust your food and life decisions even when they differ from others’ expectations. Instead of wondering ‘what will they think?’ in food and life, you’ll know what’s right for you and feel confident in those choices as you see these bring your people closer to you (versus further away).

Lesson 4: The Biography Breakthrough: Connecting Past to Present

Here’s where we start to connect the dots on all of the insights you’ve gained thus far to connect the dots leading back to the roots of your food relationship without getting stuck in the past. Your Inner Critic transforms into an Inner Protector who no longer controls you, yet offers wisdom instead of judgment as you gain new perspective on your patterns. This understanding creates the distance needed to see your choices clearly without being consumed by them.

Everyday Impact: When old patterns emerge, you’ll approach them with curiosity instead of criticism. And learn how to shift out of them, decreasing the amount and time you fall off track with food. You’ll maintain perspective during challenging moments, understanding where these patterns came from and why they’re showing up.

Lesson 5: Body as Ally

The PAUSE Protocol helps you transform triggering situations into opportunities for growth. Building on your previous insights about protection patterns and values, you’ll develop a personalized toolkit for staying regulated in challenging moments as you become a safe container for your emotions. This deep integration of body wisdom with your new understanding creates sustainable change at the nervous system level.

Everyday Impact: You’ll know how to return to your center when triggered around food. This makes turning to food obsolete, no white knuckling required. Instead of being hijacked by stress or emotions, you’ll have practical tools to stay grounded and make choices that feel right for you. 

Lesson 6: Stepping Into Your Self-Authored Story

Building on all your previous insights, you’ll learn how to define success on your own terms and trust yourself to navigate any food situation. You’ll have practical and new ways to evaluate your growth and maintain your newfound food freedom in real life. This final integration brings together everything you’ve learned, creating lasting transformation that doesn’t require perfect control.

Everyday Impact: You’ll move through food situations with confidence, knowing how to maintain progress without needing to be perfect. Rather than second-guessing yourself, you’ll trust your ability to navigate food and life choices in a way that works for your life.

Decoding Blood Sugar & Gut Health Lessons

In the second half of Truce with Food, food feels less fraught and more neutral.

Month four focuses on blood-sugar control, which regulates hunger, cravings, moods, energy, weight, sleep, and hormones.

Month five explores gut health, which influences these same functions, emphasizing the addition of nourishing foods rather than restrictive “elimation”diets. 

Understanding how gut health and blood sugar affect your body provides the foundation for developing a personalized, flexible, and sustainable eating plan.

Best of all? You’ll learn in a way that makes sense for adult learners, so you’ll connect the immediate impact of how you eat to how you feel from meal-to-meal. This approach will fuel natural inspiration instead of shame-based motivation to follow a plan perfectly.

Everyday Impact: Eating becomes effortless as you naturally gravitate toward healthy choices, whether cooking at home, dining out, or celebrating holidays. You’ll know how to create satisfying meals that keep you energized and free from cravings, no matter the situation.

Prologue

These lessons guide you from discovering and understanding your patterns to creating lasting change. You’ll start by discovering the root-cause that drives your “out-of-control” food choices, then see how these patterns have been protecting you. This opens the door to effective self-compassion,  uncovering what truly matters to you, and transforming your body from adversary to wise ally. 

By program’s end, you’ll have both deep understanding and practical tools—creating genuine trust in your choices and a sustainable “Truce with Food” that doesn’t require perfect control, but flows naturally from truly knowing yourself and creating a new self-authored story where so much more is possible because you belong to yourself first and foremost.

How You'll Be Supported

  • 13 live group coaching calls with Ali (all recorded if you can’t make it live) to get laser clarity and keep your food freedom momentum going.
  • Small group coaching with certified Truce Coaches for further support and scheduling flexibility; this provides individualized attention for your specific journey.
  • 24/7 online community where you’ll be supported and seen with a high caliber of women working through the same issues. Watch shame melt as you’re in it with soulful people who hate small talk and are willing to be brave and get this food monkey off their back—for good!
  • Guest speakers in Nervous System and access to our Sleep and Midlife Hormones Masterclasses

2025 Schedule

Q&A calls (except for Kick-Off) are on Wednesdays at 12pm (EST). All Q&A Calls are 75 minutes. Recordings will be made available for calls you can’t attend live.

Opening Circle: January 22, 12-1:15 pm

January 27-31: Meet with small group coach to work on goal and protective resistance getting in the way of accomplishing your goal (exact time TBD)

Saturday, February 1, 10-1 pm ET: Kick-Off to Diagnose Root Cause of Falling off Track

February 12, 12 pm ET: Lesson 1 Teaching and Coaching Q&A

Small Group Coaching: February 17-21

February 26, 12 pm ET: Lesson 2 Teaching and Coaching Q&A

March 12, 12 pm ET: Lesson 3 Teaching and Coaching Q&A

Small Group Coaching: March 17-21

March 26, 12 pm ET: Lesson 4 Teaching and Coaching Q&A

April 9, 12 pm ET: Lesson 5 Teaching and Coaching Q&A

Small Group Coaching April 14-18

April 23, 12 pm ET: Lesson 6 Teaching and Coaching Q&A

May 7, 12 pm ET: Lesson 7 Teaching and Coaching Q&A

Small Group Coaching May 12-16

May 21, 12 pm ET: Blood Sugar Q&A + Integration Call

June 4, 12 pm ET: Blood Sugar Q&A + Integration Call

Small Group Coaching June 16-20

June 18, 12 pm ET: Gut Health Q&A + Integration Call

July 2, 12 pm ET: Gut Health Q&A + Integration Call

July 16, 12 pm ET: Closing Circle

6 months of master coaching, group support, and tangible outcomes—what’s not to love?

What Participants Are Saying...

"After 15 years of having food control my life, I was exhausted. On top of that, I felt lost on what I wanted to do in life (little did I know they were actually related). All I could think about was food… And I was tired of it. Truce with Food isn’t a bandaid. It's not a one-size-fits-all plan. It’s all about you and what makes you unique. Food is just the top layer of what’s really going on. Ali helped us pull off that top layer pretty quickly, and guided us through the muck of the past, present, and future, which was difficult. However, now I rarely think about food… I feel more confident that I am able to take up space in the world without doubting my every move, conversation, outfit, etc… and that independence, to me, is freedom." 
truce with food review Christie Liberatore
Christie L.
Maryland
"It’s not about the food! I enrolled because I truly thought I was a food addict. In this program, I was able to understand why I felt addicted to food and how to change it. Before Truce with Food, I had tried to manage my autoimmune disorder through food with great results—until I crashed and burned. I was convinced I had a compulsive eating disorder. Truce with Food was the perfect program to show me how to stop crashing and burning. I learned more about myself than I expected; to say it was eye-opening would be an understatement. Using the tools I have now, I've had breakthrough moments where I can work through the urge to eat without eating. I now know I got this!"
photo Why Am I Eating This Now client review Laurie
Laurie H.
Michigan
"Truce with Food is a different type of program, in which you learn to work with your body and your experiences to stop the internal battles we struggle to overcome. There is no “white knuckle” holding on. Instead there is acceptance of where you are currently and loving guidance to support you on your journey while you work the lessons and utilize the tools at your disposal. This program has enabled me to look at what I eat in a completely new way. I no longer feel the need to jump onto the latest diet bandwagon being talked about at work. I've learned what works for my body and life. This work may be challenging while you're in it, but it's SO worth the results. This program saved my life!"
truce with food review sara s
Sara S.
Texas
Watch Kay's Testimonial
Kay A.
Iowa
Watch Tiffany's Testimonial
Tiffany G.
Vancouver, BC
Listen to Natalia's Testimonial
Natalia
Natalia P.
Pennsylvania
Listen to Jacqui's Testimonial
JacquiL
Jacqui L.
Massachusetts
Listen to Ginny's Testimonial
Ginny
Ginny S.
Virginia

Interested in a deeper dive into Truce with Food? Listen to Season 10 of my podcast Insatiable (scroll within player to see all episodes)

 

Check out the recent Truce with Food Breakthrough Session & Open House below to get a sneak peek into the program.

Investment

6 Month Payment Plan

$ 547
Per Month for 6 months
  • 13 live group coaching calls with Ali (all recorded)
  • Small group coaching to get further support and scheduling flexibility
  • 24/7 online community where you’ll be supported and in the company of other high-caliber individuals working through the same issues

One Time Payment

$ 2,997
One-time Payment
  • 13 live group coaching calls with Ali (all recorded)
  • Small group coaching to get further support and scheduling flexibility
  • 24/7 online community where you’ll be supported and in the company of other high-caliber individuals working through the same issues
Best Deal

Still on the fence? Click here to book a free no-pressure chat with me. I’m not into hard-selling and want to make sure this is a good fit. 

Days
Hours
Minutes

*Registration closes 1/20/25 and we begin on 1/22/25.

AliShapiro 1.31.04 PM e1521657309836

Hi, I'm Ali!

About 20 years ago, I discovered food could be medicine. Specifically, using food to heal my gut after childhood cancer treatments and to balance my blood sugar levels after years of yo-yo dieting. In time, I was able to reverse my acne, IBS, and depression. And, I lost 15 pounds as a side effect of being more satiated and less inflamed.

I felt amazing! And I had discovered how much control I did have over my health.

And yet…

I couldn’t keep it up. I already had so much accumulated shame from years of failed dieting and still not being at my ideal weight. And now? I knew how great I could feel, but couldn’t stay consistent when I was stressed. In some ways, I felt more out of control around food as my heartburn would return or I’d see the scale going up.

And I felt super guilty about being a bad cancer survivor who was throwing their health away.

Specifically, I’d binge on sugar when it was “scanxiety season” even though I now knew cancer fed on sugar. 

It was clear that knowing and doing were different stories. 

I’d tell myself “I deserve this” and overeat after being bored, but stressed at my unfulfilling corporate job.

And when dating was awkward or I felt like my weight was the reason I couldn’t find someone I’d want to date, I ate from frustration.

Why was I doing this, now?

I applied the systems thinking from functional medicine and asked, “What if falling off track with my food was a symptom and not the problem, just like my acne, depression, and IBS were symptoms of something deeper going on?”

This led me to graduate school at the University of Pennsylvania to really understand and resolve the roots of falling off track with our eating and healthy habits. And what I found was so relieving! And challenging.

But most of all, I found that falling off track makes sense and in many ways we’ve been setup to fail. And for the past 17 years, I’ve used my evidence-based, client proven process to support others in making this discovery for themselves by working through the root causes of why they fall off track too. All with no white knuckling required.

Professional Bio

Masters of Science, Organizational Dynamics, University of Pennsylvania, 2013. (Concentrations in Change Management, Coaching and Leadership)

Lois A. Ginsberg Community Award, University of Pennsylvania, 2013

Functional Medicine Apprenticeship, 2008-2012

Institute for the Psychology of Eating, 2010

The Institute for Integrative Nutrition/Columbia University Teachers College, 2006-2008

My work and clients’ unique success has been featured in well + Good, mindbodygreen, Prevention, Women’s Health and Forbes, as well as industry- leading podcasts like Being Boss, Tell Me Something True, and Food Heaven Made Easy. For several years, I was a regular on-air talent for NBC’s morning show in Philadelphia. 

Ali Press

Are You Ready?

Learning how belonging was the invisible thread that caused my food noise and for me to fall off track and search for answers in all the wrong places changed my food, body, health, and life. And it’s done so for thousands of my clients. I know you don’t have any more time, money, or self-trust to waste. If you’re up for the challenge to learn how to cultivate the courage to have your own back for consistency and food freedom, then we'll be waiting.

Are You Ready?

Still Undecided?

Let's Check-In

If you can say yes to the following statements, then you’re in the right and ready place.

I’m ready to…

However, you’re probably not ready yet if…

Frequently Asked Questions (FAQ)

Oh, I love this question! It gives me a chance to geek out on how change really works. Let me answer under the premise that there is a range of training and expertise for health and life coaches. So my answer is based on each discipline’s general philosophy.

Diets, Cognitive Behavioral Therapy (CBT), and most other health coaches, focus on the food. Rather than tell you to chew 20 times or identifying how you want to feel about how you’ve eaten, Truce with Food focuses on physical and emotional safety, which are the key root issues to decade long food battles. We focus on the Why Not, not the Why.

Traditional health and life coaching isn’t necessarily root-cause resolution to change. It’s more of an accountability model that helps you with the issue you want to change. It can expand your thinking but usually the expanded thinking is around food, exercise or your body. This overlooks the story issue.

Traditional coaching is great for people trying to start new habits, who are new to the power of nutrition, and who need ideas on how to be more self-compassionate. Yet it’s quite outdated when it comes to transformational change (in fact, David Petersen, Google’s head of Leadership and Development, called the adult development foundation I use in Truce with Food both the disruption and future of coaching).

But if you’re trying to stop a habit like fighting food and your body, traditional coaching can alleviate the symptoms like Tylenol for a migraine, but you’re not addressing the migraine or in our case, the food battle causes.

For example, an emotional eating health coach might tell you to feel your feelings and help you recognize that you eat when you are lonely. They’ll support you to generate ideas of what you can do when you feel lonely like call a friend. But you aren’t falling off track with your eating because you didn’t call your friend.

In Truce with Food, we get to the root of why you feel lonely in the first place. What is your story and protective strategies that makes you isolate yourself ? And what are new choices so you feel in control of your life and in this example, deeply connected? The self-awareness and skills you develop prevent these feelings from arising in the first place.

But more deeply, my approach is on food being about belonging. This still isn’t on the radar of most emotional eating courses.

As a result, this program is about self-awareness and meeting your needs, not food.

You’ll have to get out of your comfort zone but not in the way you’re thinking about finding more willpower or discipline for food.

It’s about challenging yourself to look inward and show up differently in your life.

If you’re still not sure after reading this program page, I recommended listening to this episode of my Insatiable podcast, or Season 5, which focused on Eating Triggers.

You’ll get a clearer sense of how this is different.

Still not sure? Don’t take the program. You don’t want to bring intense doubt and fear to this process – this makes us resistant to self-exploration and trying new things.

You may find, at another point in the future, this message resonates better and the program will be here if you eventually decide it is the right path for you.

If you have an FSA or HSA account, most likely. Many clients pay directly with their HSA credit cards and successfully submitted their receipts to their FSA accounts. However, check with your plan as each of them do vary. I’m happy to provide a receipt for health coaching if you need one. 

The number one thing I look for is someone who has tried everything else yet still has the ovaries to listen to that voice that says, “I know there is something more for me”. This is often accompanied by a readiness to be patient with results if one confidently feels they are on the right track. Have you tried enough solutions like Shakeology or Weight Watchers, gone through the roller coaster of “yes, this time will be different” and come down and realize, nope, it’s not? My weight is still weighing me down.

At this place, there’s usually a simultaneous expansion and excitement (and some nerves) at the idea of joining Truce with Food. Many of my clients say my approach resonates. And they’re up for the internal challenge. And as the cultural narrative continues to shift, more and more clients come ready and excited (especially since over half of Truce with Foodies come from past client recommendations!).

This program is not girlfriend advice to buy flowers or steps to upgrade your life – although you will. It just won’t be all puppies and rainbows like some coaches promise…and then tell you “you’re blocked by self-limiting beliefs” when that doesn’t work.

Being comfortable won’t get anyone the results they really want, like freedom and agency with our body. Like anything meaningful in life, this will be challenging and rewarding. But it’s not about willpower or discipline but rather, the challenge to be a beginner and stay curious.

This is not a traditional weight loss program. The focus is not on weight loss and you are allowed to want to lose weight in this community. Weight loss has become highly charge today – which I think is great as there’s a lot to unpack. However, if you do the work and make this process a practice so you’re consistent with eating healthy, you will lose weight.

My philosophy is sustainable weight loss is a side-effect of sending physical and emotional safety signals to the body. Some people will say this is still diet culture. I disagree. Sometimes our weight is a health issue (and sometimes it isn’t). And sometimes weight is protective (and sometimes it is not). I’m not here to tell you what to do with your body. I’m here to support you to feel the best you can in your body and life.

For example, I recently lost my post-pregnancy weight. My focus was on my insomnia and story-driven stress first. Food is easy for me now yet I had to adjust my nutrition needs because of menopause.  I’ve lost 20 pounds in the last two years. It’s been slow yet sustainable and I’m not losing and gaining the same pounds like I used to do.

The focus on safety signals like sleep, physical pains, or stress helps us know what to do when, enable us to feel great in our bodies along the way, and allows our body to come to a healthy resting place for each of our unique bodies.

Some clients lose weight. Many stay the same. However, many clients who still want to lose more weight post-Truce with Food will say, “I still have more weight to lose but I know it will happen without me worrying about it anymore.”

I don’t believe people are addicted to food.

(I do think some people have more sensitive physiology to sugar yet not so much that they are powerless over food).

Rather, we all have a primal, non-negotiable need for emotional safety via belonging. 

And if we don’t feel emotionally safe, we will turn to food to simulate that feeling. Food makes us feel safe but doesn’t satiate the deeper belonging need we have.

As Dr. Gordon Neufeld says, “There’s nothing as addictive as something that almost works.”

And telling people they’re addicted to food only makes them feel less safe of themselves!

Having said this, this course isn’t for people with active eating disorders. Once you feel stable and firm on your recovery path, this is when this course would make sense.

Yes. This program could also be called “Why Am I Not Eating Now?” or “Why Am I Restricting Now?”

Some of us turn to food, some of us stop eating, and some of us start restricting.

While different food behaviors on the surface, underneath, the common thread still leads back to belonging and safety. We all just relate differently to belonging.

Why Am I Eating This Now?  will provide the self-discovery and tools so you can now choose how you respond to the triggers that make food a bigger part of your life than it needs to be.

My work is a wonderful compliment to AA and/or therapy.

About 25% of my clients are in AA and most of them tell me, “this is what AA is missing” and they love AA. (about 50% of my clients are sober).

This isn’t to say it’s an either or with AA, just that this is different.

And it has to be because while you can avoid alcohol, you can’t not eat.

It’s also why 12-step food programs don’t work for most people. More restriction with food isn’t the answer. In Overeaters Anonymous (OA), which I tried myself, they often reinforce the all-or-nothing thinking and corresponding restrict-binge cycle with their “no white flour, no sugar, etc”.

My work is about getting to the root cause of why we turn to food and enable you to feel like you can eat just one of something (moderation is the new radical!).

In terms of therapy, I love a good therapy/therapist! Again, this isn’t either/or, it’s just that this work is very today and action oriented whereas therapy is often looking backwards and reflection. You need both.

I’ve actually found my sober and therapy clients to do incredibly well because they’re comfortable becoming more self-aware.

Yes. This is a wise choice because when you stop turning to food, your problems will still be there that caused you to turn to food.  The self-awareness and tools you’ll learn in Why Am I Eating This Now? will enable you to work through the emotions that will arise when the food isn’t covering them up. This means you’ll be better able to keep the weight loss off.

Additionally, without addressing your emotional eating triggers, you can feel very overwhelmed. Some people report anxiety and depression on these drugs because now they’re coping mechanism of food is gone. This program will enable you to work through the triggers so you can enjoy the results of your weight loss (as weight loss alone won’t make us happy or resilient in the face of stress). 

Also know that this community doesn’t care if you do want to lose weight or not. I know some programs and communities judge weight loss goals. Not here. You do you (I myself just lost 30 pounds after pregnancy and going through menopause so weight loss was a focus for myself up until recently)!.

Why Am I Eating this Now? can definitely support you.

In fact, this program can help you not only stick to your healing diet, it can exceed your expectations for what you think is possible with your healing.

This is because we address how you’re relating to yourself. Those of us who’ve struggled with chronic health issues (I used to have depression and IBS) often have a unhelpful relationship with ourselves. Meaning, we are mean to ourselves and put so much pressure on ourselves to heal perfectly.

This process is about changing your relationship with yourself, which physiologically will put you more into a “rest and renew” healing space than fight or flight. 

I’ve had past clients be amazed at how their stomach issues got resolved as their stress profoundly reduced.

And you cannot fully heal if you don’t address the emotional tiggers and patterns that contributed to your physical symptoms (functional medicine and most nutrition-based healing approaches miss this all the time).

By the time we are officially diagnosed with a chronic issue, there’s been unaddressed overwhelm or stress on us for years.

What my clients come to realize is what I experienced when I wanted to fully get rid of my depression and IBS: being able to transform emotional triggers and overwhelm into safety is the missing piece in fully healing.

In other words, the emotional component is as important as the food.

We won’t be addressing the food in Why Am I Eating this Now?. However, the emotional transformation is as critical to your healing and, it will make implementing the food changes easier.

Plus, as you emotional heal more, your gut becomes more resilient so you can eat more foods, not restrict more. Total win-win.

Great question. I’ll break this into two parts. First off, do people show up and do the work?

80-90% of people show up and d0 the work in my programs.

This is far above average than most programs. Clients who’ve never finished any program before have finished my programs because they’ve become self-aware of their emotional triggers that make them want to quit or not carve out time for themselves.

Once they see this pattern and are given the tools to correct this pattern, they continue to show up, surprising themselves.

This question also implies how many people have sustainability after the program.

Both of these are important questions. If you’re asking: can I do this, can I show up, can I do the work? Can I continue to make the changes in my life? Yes. I assure you you can do this. This isn’t a diet. This isn’t a plan. This doesn’t require willpower like you imagine.

This is for anyone who wants to stop the insanity of fighting food and get out of the crash and burn cycle of healthy eating.

Why Am I Eating this Now? is a completely new orientation to how you think, act and respond to overwhelm in your life.

The change is fulfilling and exciting, which creates a desire to continue to do the work because you’re finally getting results from the effort you put in. Continuing to do the work doesn’t feel like Sisyphean task. Instead, it feels like a snowball going down the hill, continuing gaining speed. 

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