We Begin May 6th!

Get a Free Sneak Peek Now: Watch the Replay of the Your Emotional Eating Blueprint Workshop!

You'll discover:

  • Why your emotional eating makes sense
  • Four hidden triggers sabotaging your best intentions
  • Live coaching to accelerate your progress
Days
Hours
Minutes

Your Emotional Eating Blueprint

Discover Why You Really “Fall Off Track With Food” (And How to Finally Change It)

Inadequate

A 4-Week Live Group Program for Women Who’ve Been There, Tried That

  • Unearth the Root Cause of Your Frustrating Eating
  • Establish a strong foundation to rebuild your eating habits
  • Generate sustainable motivation
SOLD OUT! Stay tuned for details about Self-Study Version...

WE BEGIN MAY 6TH!

Enter Code “earlybird” by April 30th to save $30!)

Does this sound familiar?

It’s been decades since you first started wrestling with food and your body. 

Or, COVID and other recent life circumstances upended your health and eating habits. 

And here in midlife? Rather than finally being free to “not care,” your eating has gotten worse and everything that used to work no longer does. WTF.

And now, your doctor wants you to do something about your lab work too or told you to lose weight. 

You danced and sweated to the oldies with Richard Simmons. Did aerobics at Bally’s. You went spinning in neon rooms. You’ve watched dieting culture evolve from Weight Watchers to points-based apps, from low-fat to keto, from body acceptance to anti-diet. And now even your favorite body positivity influencer is on Ozempic.

And yet, here you are, still thinking about food and using it in unhelpful ways more than you’d like—being “good” during the week only to give yourself a pass on weekends, or maintaining control all day until evening when your “I deserve this” and secret eating kicks in.

What weighs heavily on your heart is knowing that all this food preoccupation and unsupportive habits are affecting your health and how you want to show up in the world. 

And now, it’s not just about weight anymore. You’re navigating warning light cholesterol and A1C numbers, hormonal shifts from perimenopause to menopause, anxiety, sleep issues, and other health considerations that make your relationship with food even more complex.

And, with so much uncertainty in the world, you know food is one thing you can control. Not in a diet culture way, but in a “I want to feel grounded, strong, and capable” versus overwhelmed, anxious, and reactionary.

You Know What To Do, But Still Struggle To Do It

Let’s be honest – you’re not lacking information about healthy eating. 

After decades of experience, you understand nutrition basics: eat mostly whole foods, get lots of variety for your gut, and limit sugar and alcohol to keep your blood sugar balanced (and cravings at bay).

You might have even explored functional medicine, precision nutrition, or intuitive eating. Maybe you’ve worked with nutritionists, coaches, or therapists over the years.

And yet, something keeps getting in the way of doing what you know you should—consistently—especially during:

  • Those moments when you’re exhausted after a long day of at work and your kids want more than you have left to give
  • Times of uncertainty like with your health, which might require losing weight, but you feel powerless or life transitions
  • Food and life situations where you wonder, “What am I missing? Why is this so much easier for everyone else?” or “Am I doing enough?”

In these moments, your good intentions vanish, and you reach for foods that don’t align with your health goals or values.

Traditional approaches want you to believe you just need more willpower, more discipline, more rules (and more recurring revenue for them). 

But after exhausting these approaches and some therapy or coaching that’s made you feel stronger, you suspect something deeper is still happening, but you can’t put your finger on it. 

You’re right: There IS something else going on. 

Welcome. I’m glad you found my work. It’s probably time for your next profound step.

Especially if you’re tired from trying to survive with broken tools and want to rebuild your eating habits on a strong foundation.

 

This Program Is Designed for Women Who...

  • Have been struggling with food long enough to remember when Susan Powter shouted, “Stop the Insanity!”
  • Find themselves reaching for food when stressed, exhausted, or all alone, especially during those evening hours
  • Are using GLP-1s (i.e. Ozempic, Mounjaro) and either want to get off them eventually or are experiencing increased anxiety and depression because the reasons you turned to food haven’t been resolved
  • Notice shifts in their body and metabolism where what used to work no longer does
  • Eat differently alone than with others
  • Use food to celebrate, comfort, or reward themselves in ways that don’t feel good afterward
  • Are balancing multiple responsibilities—perhaps caring for both children and aging parents or demanding jobs or businesses 
  • Know what to eat, but struggle with consistency despite years of knowledge and experience
  • Want to focus on energy, vitality, and quality sleep rather than just appearance
  • Are navigating significant life transitions like health challenges, career changes, empty nesting, or relationship shifts
  • Feel ready to leverage their accumulated wisdom to finally find a sustainable approach to food
  • Are willing to do the work, but want to work on the right problem!
icon How It Works Step 1

UNDERSTANDING THE EMOTIONAL ROOTS IS THE ESSENTIAL FIRST STEP

Throughout this 4-week blueprint program, we won’t focus on giving you another meal plan or more food rules. Instead, we’ll map out what’s actually happening beneath your food choices so you can implement timeless nutrition wisdom (eat real food, limit sugar).

You’ll discover the four core emotional triggers that drive most food struggles—triggers that have nothing to do with food and everything to do with deeper unmet needs. This leads to relief and comfort in your life instead of comfort eating. 

We’ll draw connections between your emotional patterns and eating behaviors that have been elusive for years, helping you create a detailed blueprint of your unique relationship with food. This foundational understanding makes lasting change possible because you’ll finally be working on the right problem. Hint: it’s not you. 

You don’t need to be fixed. But your approach does.

What Happens if You Don't Address the Root Causes?

1. Continued On-and-Off Again Cycles Where You Put in Lots of Effort for Little Reward

The exhausting, guilt-building pattern of commitment followed by “falling off track” persists. And now as you age, the damage of these cycles accumulates fast and takes longer to undo.

2. Continue to Feel Overwhelmed and Not Grounded

Your food and health is one thing you can control during these crazy times. This allows you to be resilient, strong, and capable to show up how you want to (versus overwhelmed, anxious, and reactionary).

3. Deepening Self-Doubt

Each attempt reinforces the false belief that something is wrong with you, that you have “food addiction” or “food compulsion,” leading to more secret eating as you feel more alone with your food battle and the life you want to live.

4. Health Complications

The physical toll of inconsistent eating affects your bloodwork, energy, sleep, anxiety/depression, and quality and quantity of your life.

5. More Wasted Time and Money

On supplements, gadgets, Instagram impulse purchases—all promising a simple “quick” fix.

6. Life On Hold

The tendency to postpone joy until you’ve “figured out food,” which makes you wonder how long any eating plan can really last.

Enter: Your Emotionial Eating Blueprint

This research-backed, transformative 4-week program provides the essential blueprint for understanding the root cause of your eating patterns. It’s time to trade in those broken tools and patchwork “solutions” and replace them with the critical foundation upon which all lasting food freedom, health, and well-being is built.

With this blueprint in hand, you’ll:

  • Discover why your “emotional eating” makes perfect sense through the lens of your emotional immune system 
  • Map out the specific emotional triggers driving your unique food patterns
  • Begin developing self-awareness around your triggers, which are hiding in plain sight right now (note: this doesn’t mean more self-monitoring)
  • Understand the five phases of resolving emotional eating for long-term transformation
  • Create a clear roadmap for your journey toward sustainable food freedom

The knowledge and awareness you’ll gain in this program is the missing piece that makes everything else work. Without this foundational understanding, even the best nutrition plans and strategies won’t last.

Your Week-by-Week Blueprint Design

4 Weeks of Teaching Coaching Clarity

Week 1: The Four Emotional Triggers That Make You Crash and Burn

Learn the powerful T-A-I-L framework of the four core emotional triggers that drive the majority of food struggles from “I deserve this eating” to “Chuck It, F@#$ It” to overeating past fullness. 

You’ll also discover why you were able to stay on track in the past, to more deeply understand that it wasn’t the magical diet, it was your emotional safety.

We’ll explore real examples from women navigating midlife transitions like “sandwich generation” caregiving, shifting values and ambitions, career changes, and empty nest adjustments to show how belonging is about emotional resourcefulness (which feels like confidence), not perfect food plans.

Week 2: Develop Self-Awareness Around Triggers with the PAUSE technique

You’ll identify your specific triggers through a powerful pattern recognition exercise and understand the deeper needs underneath them.

You’ll learn how to stop self-monitoring around food and develop self-awareness to resolve your food triggers when you master the PAUSE technique to tune inward instead of outward when food noise arises. 

You’ll discover why triggers often appear when you’re alone or at night, but aren’t about eating copious amounts of Captain Crunch as you work at your desk or nighttime eating of the five-day old Shoprite cake (that yes, you know has the bad dyes), and begin developing awareness of your specific patterns. This reflection can be done after the fact, not just in the moment, making it practical for your busy life. We’ll focus on how your midlife wisdom and self-knowledge can be leveraged in this awareness work.

Week 3: Understanding the Root Causes of "Falling Off Track"

Discover why your food struggles aren’t about food at all, but about the invisible thread of belonging or emotional safety that once you see, you can’t unsee. 

You’ll learn why all those tips, tricks and rules for specific eating scenarios (eating out, nighttime eating, eating alone) don’t work long-term and waaaay overcomplicate what’s happening. This ultimately leads to rebellion.

Instead, you’ll stop making food a part-time job and simplify what you need to do to one root cause by connecting your emotional pattern to all your eating behaviors. 

We’ll lay the groundwork for understanding that what appears as “self-sabotage” with food is actually self-protection.

Week 4: Your Blueprint for Sustainable Change

Now that you understand the root cause of falling off track and have much more self-compassion for yourself, you’re ready to preview the complete five-phase approach for addressing triggers and meeting the needs contained within your triggers.

You’ll learn how each emotional trigger has specific needs that must be met to resolve falling off track, and no white knuckling is required (we’re talking about a level of food freedom many will never know). 

And the big reveal? Focusing on eating habits isn’t the work: it’s meeting your unique emotional needs. 

You’ll understand the progression from awareness to consistent action with eating in alignment with your goals. We’ll also emphasize how this approach empowers you to be motivated by feeling good, not the usual guilt and shame motivations that stress and burn you out.

BONUS: Life-Changing Community

I consistently hear from clients that the women who take my programs create a “life-changing” community.

Many connect in person or continue to stay in touch years after the programs finish. That’s no small feat since many initially identify themselves as “bad joiners.”

In our blueprint community, you’ll find women who truly understand your journey because they’re on it too. They’re navigating the same midlife complexities, the same decades of diet and body baggage, and the same desire to be free with food and reach their health and weight goals. 

This shared understanding creates a uniquely supportive environment where you can be vulnerable without judgment and celebrate progress without competition.

You’ll experience the profound relief of being witnessed in your struggles, rather than having to hide them. Many participants share that this community aspect becomes as valuable as the program content itself, providing both accountability and compassion exactly when needed. It’s a space where your experiences are normalized, your insights are valued, and your growth is celebrated.

As one participant recently said,

“I think probably THE most healing and helpful thing about your work, along with the insights, is the sense of community and feeling “seen” for who you are. Given the times we are living in, there is a serious need for this.”️ 

Note: This is the only time this blueprint course will include this powerful community component. 

Future versions will be self-study only, without the transformative shared experience that comes from going through this journey with other women who truly understand.

4 weeks of master teaching, coaching, community, and clarity—what’s not to love?

What's Included & Investment

At this price point, this program delivers extraordinary value—the foundational understanding that makes everything else possible. This is the knowledge I wish I’d had 35 years ago when I first went to Weight Watchers at age 11. This would’ve have saved me countless health problems, cycles of frustration, shame, and self-doubt and not taking the chances I wanted to because of my weight. You’ll gain essential core insights from my extensive academic research, 18 years of client work, and my own personal food quest—all distilled into a focused, accessible format that meets you exactly where you are to begin transforming your relationship with food.

One Time Payment

$ 97
One-time Payment
  • 4 Weekly Live Group Blueprint Sessions (Dates: May 6, 13, 20, 27)
  • Complete Session Recordings for Ongoing Reference
  • Weekly Reflection & Mapping Exercises
SOLD OUT! Stay tuned for details about Self-Study Version...
COMING SOON!

Enter Code “earlybird” by April 30th to save $30!

Days
Hours
Minutes

What Others Have To Say...*

photo Why Am I Eating This Now client review Tina

“This is about getting to the root of things, not hovering on the surface as too many other programs/plans do. As a result, I stopped slipping with my healthy eating and falling into old thought patterns. I got unstuck and have the tools to keep going. One year out of the process, I have a deeper understanding of my relationship to food thanks to the tools I learned in this program (I’ve also lost 20 pounds).” 

—Dr. Tina H. Boogren, Colorado 

Ginny

“Before this program, I was stuck in the ‘Why don’t I have any willpower loop? That person did Weight Watchers and looks great. What’s my problem? Why can’t I stick with this?’ It seemed so easy for everyone else, just count points and you’re gonna lose weight. The program got me out of my black-and-white thinking and showed me that there’s an option C! It helped me break the cycle of self-blame, inadequacy, and isolation. It saw me as a whole person within our supportive group. I now have a new inner dialogue around my food choices and a more profound understanding of myself. This has been transformative.”

—Ginny Summerlin, Virginia

photo Why Am I Eating This Now client review Laurie

“I had tried to manage my autoimmune disorder through food with great results until I crashed and burned. I was convinced I had a compulsive eating disorder. This was the perfect approach to show me how to stop crashing and burning. I learned more about myself than I expected; to say it was eye-opening would be an understatement. Using the tools I learned, I’ve now had break-through moments where I can work through the urge to eat without eating. I know I got this!”

—Laurie Horowiz, Michigan

*This is a new program, so these testimonials are from participants who have worked with me using the same principles and frameworks introduced in this program.

My Emotional Eating Journey

AliShapiro 1.31.04 PM e1521657309836

Hi, I'm Ali!

About 20 years ago, I discovered food could be medicine. Specifically using food to heal my gut after childhood cancer treatments and to balance my blood sugar levels after years of yo-yo dieting. In time, I was able to reverse my acne, IBS, and depression. I also lost 15 pounds as a side effect of being more satiated and less inflamed.

I felt amazing! I was stunned that food could be so much more potent than all the meds I had been taking. 

And I had discovered how much control I did have over my health.

And yet…

I couldn’t keep it up. I already had so much accumulated shame from years of failed dieting and still not being at my ideal weight. And now? I knew how great I could feel, but I couldn’t stay consistent when stressed. In some ways, I felt more out of control around food as my heartburn would return or I’d see the scale going up. Because now I actually knew how to eat for my body and how amazing I could feel.

I felt super guilty and undisciplined about being a lousy cancer survivor who was throwing their second chance at life away. I’d binge on sugar when it was “scanxiety season,” even though I now knew cancer fed on sugar. I’d tell myself,”I deserve this” and overeat after being bored and stressed at an unfulfilling corporate job.

This is what led me to graduate school at the University of Pennsylvania to study adult development or developmental psychology as it’s sometimes understood. Because it was clear that knowing and doing were different challenges.

And what I discovered, both in theory and through 18 years of guiding clients in this work, is profoundly liberating. This approach is not only exciting but genuinely life-changing—challenging in the most rewarding way possible. The results consistently prove transformative for those willing to embrace the process.

So, I applied the integrative thinking from my graduate work at the University of Pennsylvania to really understand and resolve the roots of falling off track with our eating and healthy habits. Because needing more willpower and discipline didn’t track with my own life experience or that of my clients, who were very hard-working, disciplined, and successful in other areas of their lives but not food.

I was cruising along with my own radical food freedom and results, which meant I lost another 15 pounds, was healthier than I’d ever been, and felt really fantastic in my body without measuring or monitoring my food for about 10 years. 

And then, at age 39, I was diagnosed with infertility and told I’d never have children from my own eggs (my vivacious five-year-old son Eça strongly disagrees with this diagnosis). 

Then at 43, I hit early menopause while also postpartum, which brought joint pain, mood swings, and crushing insomnia and sleep disruptions that left me exhausted and desperate for energy. Oh, and I discovered I was 30 pounds above my pre-pregnancy weight, despite really changing nothing (if anything, I was more active with walking Eça around because it was the pandemic and there was little else to do!).

Despite everything I knew about nutrition, I found myself exhausted and reaching for quick-energy foods to get through the day.

Night after night of broken sleep made my food choices worse, which in turn disrupted my sleep even more—a vicious cycle I couldn’t seem to break despite all my knowledge. 

The hormonal shifts affected everything from my mood to my metabolism, making food patterns that once worked so well for me suddenly ineffective. I returned to this Emotional Eating Blueprint to figure out how to work through what was really triggering me.

Today, my sleep is 80% better, I’ve lost 25 pounds, and my health is back on track as I am implementing the new ways I need to eat consistently (also, h/t to HRT!).

I’m so glad I knew how to figure out the root of my “falling off track” with my own food to support myself in my mid-40s, to nip my (unprepared) early menopause transition in the bud.

Falling off track makes sense, and in many ways, we’ve been set up to fail. For the past 18 years, I’ve used my research-based, client-proven framework to support others in making this discovery for themselves by working through the root causes of why they fall off track, too—all with no white knuckling required.

My Professional Background:

  • Master of Science, Organizational Dynamics, University of Pennsylvania
  • Functional Medicine Apprenticeship
  • Institute for the Psychology of Eating Certification
  • Training from The Institute for Integrative Nutrition/Columbia University Teachers College
  • Featured in Well + Good, mindbodygreen, Prevention, Women’s Health, Wall Street Journal, Forbes, and many other outlets
  • Host of the top 1% podcast, Insatiable for 8 years and counting…
Ali Press

FAQs

Most programs focus on food plans or willpower or advise self-care like “call a friend” or “take a bubble bath.”

This program addresses the emotional root causes of why you fall off track or make unhealthy choices in the first place. We see your eating patterns as symptoms of deeper needs, not the problem itself. And once these needs are met, you’ll feel more satisfaction from meeting those needs than eating ice cream, cookies, or chips. Because let’s be real, a bubble bath is rarely as satisfying as food when you’re having cravings.

I also created the Emotional Eating Blueprint because all of my clients have invested lots of money, time, and energy on other programs. This program is an accessible, high-value way for you to see for yourself that this is truly different, not just over-hyped marketing copy.

This program focuses on understanding and resolving the root causes of your emotional eating patterns. Many participants find that as these patterns shift, their body naturally finds its way to a weight that feels right for them, but weight loss is not the primary focus. However, it can be a side effect of doing this work.

And, you are allowed to want to lose weight here. No judgements about what you want to do with your body either way. 

No. This foundational course focuses on understanding your emotional patterns, not prescribing food rules. You can continue eating as you usually do while developing awareness of your triggers.

Yes. Binge eating is often driven by the same emotional triggers we address in this program. Many participants find that as they learn to identify and address these triggers, the intensity (amount) and duration (time off track) of bingeing decreases. 

If you’re only binge eating, this program will help you immensely. If you’re bingeing and purging, wait until you’ve stabilized from the purging. While this course can help with bingeing and purging, it’s probably too much to focus on this work simultaneously. But when have you stabilized from the purging? It’ll be here for you.

All sessions will be recorded, so you can catch up if you miss a live call. However, the program’s live experience and community support are valuable components.

Yes. In fact, this program can help you not only stick to your healing diet, it can exceed your expectations for what you think is possible with your healing and daily mental and physical health.

This is because we address how you’re relating to yourself. Those of us who’ve struggled with chronic health issues (I used to have depression and IBS) often are very hard on ourselves. Meaning, we are mean to ourselves and put so much pressure on ourselves to heal perfectly.

This process is about changing your relationship with yourself, which physiologically will put you more into a “rest and repair” healing space than a chronic, low-grade stress state. 

I’ve had past clients be amazed at how their stomach issues got resolved as their stress profoundly reduced or their anxiety dramatically decreased from balancing their blood-sugar and resolving the emotional pattern that caused them to eat when anxious and send their blood-sugar into a tailspin in the first place.

It’s incredibly hard to make healing progress if you don’t address the emotional tiggers and patterns that contributed to your physical symptoms (functional medicine and most nutrition-based healing approaches miss this all the time).

By the time we are officially diagnosed with a chronic issue, there’s often been unaddressed overwhelm or stress on us for years.

What my clients come to realize is what I experienced when I wanted to fully get rid of my depression and IBS: being able to transform emotional triggers and overwhelm into safety is the missing piece in fully healing.

In other words, the emotional component is as important (f not more) as the food. And the emotional component is what allows food to fall into place from a supportive, versus stressful, shame-based place.

My work is a wonderful compliment to AA, sobreity, and/or therapy.

About 50% of my clients are sober or on the sober path and most of them tell me, “this is what AA is missing” or “alcohol sobriety was hard. But it wasn’t as hard for me and this food stuff is where my sobriety edge really is.”

This isn’t to say it’s an either/or with AA or other sobriety communities. Rather, this is just different because while you can avoid alcohol or other addictive substances, you can’t stop eating.

It’s also why 12-step food programs don’t work for most people. More restriction with food isn’t the answer. In Overeaters Anonymous (OA), which I tried myself, they often reinforce the all-or-nothing thinking and corresponding restrict-binge cycle with their “no white flour, no sugar, etc”.

My work is about getting to the root cause of why we turn to food and enable you to feel like you can eat just one of something (moderation is the new radical!).

In terms of therapy, I love a good therapy/therapist! Again, this isn’t either/or, it’s just that this work is more today and future focused. Several of my clients have therapists and bring their light bulb and ah-ha moments to their therapists. 

I believe having both is wonderful. And I’ve actually found my sober and therapy clients to do incredibly well because they’re comfortable becoming more self-aware.

Yes. This is a wise choice because when you stop turning to food, the problems will still be there that caused you to turn to food.

The self-awareness and tools you’ll learn in this program will enable you to work through the emotions that will arise when the food isn’t covering them up. This means you’ll be better able to keep the weight loss off.

And if your goal is to microdose a weight loss drug or get off these drugs, this program will support you in both paths.

Some people report anxiety and depression on these drugs because now their food coping mechanism is gone. This program will enable you to work through the triggers so you can enjoy the results of your weight loss (as weight loss alone won’t make us happy or resilient in the face of stress). 

Also know that this community doesn’t care if you  want to lose weight or not.

I know some programs and communities judge weight loss goals. Not here. You do you (I just lost 25 pounds after pregnancy and going through menopause so weight loss was a focus for myself up until recently)!

Yes. Some of us turn to food, some of us stop eating, and some of us start restricting.

Regardless of how your eating habits turn unhelpful, this program will provide the self-discovery and tools so you can now choose how you respond to the triggers that make food a bigger part of your life than it needs to be.

I get it! Email me directly with any lingering questions or concerns: ali@alishapiro.com.

Free Sneak Peek: Join Me on April 29th at 12pm (EST) for Your Emotional Eating Blueprint Workshop!

You'll discover:

  • Why your emotional eating makes sense
  • Four hidden triggers sabotaging your best intentions
  • Live coaching to accelerate your progress

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