I’m really proud to be one of the Front Line Voices in this edgy and much needed campaign. Read about it below and then access the free audio series and hard hitting ads to help you start thinking differently about beauty.
Are You Ready To #StopTheBeautyMadness?
If you’ve had enough of standard-issue beauty, there’s good news. There is a powerful new campaign of 25 ads, a blog, and dozens of featured “frontline voices” to take on the voices in our heads that say we are not thin enough, not pretty enough, and just plain not enough.
The campaign at Stop the Beauty Madness is a social change project offered from Be Who You Are Productions, Inc. Robin Rice, President of Be Who You Are and Creative Director of this campaign, said “it was time to take matters into our own hands. The beauty industry is not going to change, but we can change how we think., how we talk. But most importantly, how we judge ourselves and each other.”
Senior Blogger and Community Relations Coordinator Lisa Meade is a long time crusader for body acceptance. “We need to stop believing that we are somehow broken or in need of someone’s product to make us look or feel better. We need to create our own definition of beauty and embody it and see each other’s beauty as all encompassing, rather than limited to a select few.“
The 25 hard-hitting ads tackle some of the grittiest, profoundly unsettling realities of 21st century beauty ideals. In one, a young girl stands pondering: “So you think I’m worthless but if I take off my clothes you’ll tell me you love me? Okay, sure.” In another, a girl’s body with a missing torso asks “Are We There Yet?”
Robin Rice designed the ads to make us all wince at ourselves and our beauty-hyped culture. “All I did was take the thoughts in our heads and put them on a woman or girl who was likely to have had the same kind of inner experience. It’s so universal, it’s scary.” While Rice does not go easy on us, she doesn’t preach either. “I’m simply using the campaign to ask the difficult questions, and then asking other women to ask those questions, too. No one person can have all the answers, but no one person has to. If we all just start asking the hard questions, something new will emerge.”
The campaign is intended to create much needed conversations on ageism, racism, fat shaming, body image, eating disorders, sexuality – you name it – all with the aim to #stopthbeautymadness that we’ve all come to know and hate. With the help of FrontLine Voices including supermodel Emme, pioneering activist Jean Kilbourne, Women For One founder Kelly McNelis, 16-year-old Valerie Weisler (Nickelodeon Halo Effect Award finalist), Sonya Renee Taylor of The Body Is Not An Apology and many more, the campaign is launching to nearly one million social media connections, encouraging all women of all ages, shapes and sizes to share the ads using the hashtag #stopthebeautymadness.
There is also a free, 10-week thought provoking audio series featuring many of the FrontLine Voices listed on the website. These interviews will inform and encourage the listener to question and shift their relationships with body image, beauty standards and the culture.
The Facebook page at www.facebook.com/stopthebeautymadness are requesting fans share their highly imperfect but always-gorgeous and empowering selfies. To learn more, visit www.StopTheBeautyMadness.com.